Creating more voice for Members through Feedback

It’s not easy to stay on top of Member Interests

• The member surveys happen too infrequently to stay up to date
• Current trends from the perspective of a sufficiently large share of the membership may not be known
• Collecting feedback is often too cumbersome
• Feedback tends to come from the same circle of members
• Feedback is not collected in one place
• Gathering quick opinion and sentiment snapshots is not, or only hardly, possible
• Members give too little feedback because it is too cumbersome or because they are unsure whether it will be heard.

You can solve these challenges reliably and securely with an interactive member portal, where you can address your members individually and ask for their needs and opinions in a protected digital space. With numerous interactive and low-threshold options, trends, positions and wishes can be collected quickly and regularly.

1. Low-threshold feedback in between:

Members cast their vote for opinion and sentiment snapshots in between and with just one click.

2. Brainstorming and idea collection:

Members can respond easily to questions and underline each other’s answers with an approving or supplementary comment. This prevents the same answer arriving multiple times at the association and instead has members directly evaluate or prioritise answers by voting.

3. More complex feedback and solution development:

Members either ask and answer each other’s questions or respond to questions posed by the association. Again, members can evaluate the given answers and prioritise them.

4. Bundling communication and collaboration:

Members can retrieve the latest information, exchange ideas, network and participate in committee work all in one digital place. With increased attention, feedback requests have a much higher chance of receiving additional responses.

5. Mobile, everywhere and at any time:

Giving feedback becomes possible for members within the tiny time windows of their everyday lives. This increases the volume of feedback and opens new access points to the membership. More digitally savvy generations are addressed, engaged and integrated in a targeted manner.

6. Communicating results more directly:

Your members naturally want to see and experience how their feedback has been implemented. Posts and interim results can be fed back easily and directly in the relevant topic areas so members can see and feel the progress.

7. Creating a new feedback culture:

Through regular opportunities for interaction, members become accustomed to giving feedback more frequently, even if in smaller amounts.

8. Foundation for new values and benefits:

When your association knows its members’ needs more precisely, it gains a solid basis for action. This has a positive effect on public perception, agility and the development of new services.

WVIB Schwarzwald AG surveyed its members weekly during the first year of the coronavirus pandemic, using a sentiment barometer to gauge members’ expectations of how the situation would develop in the coming week. This created an enormous sense of connectedness among members, a kind of “we’re all in the same boat”, while also providing an overview of how the majority assessed their current situation. This sentiment barometer was a perfect example of how an association can activate its members and bring them together regularly on its portal through a low-threshold offer.

Use an interactive platform to engage in interactive and innovative exchange with your members. Because by asking what is currently most important to your members, new topics, project groups and members emerge in return. Above all, however, it creates one thing: a renewed sense of belonging among your members to your association.