How to plan effective Hybrid Meetings for your Association
At present, hybrid meetings are a hot topic, not least since the Covid-19 pandemic. They are becoming increasingly common in the association world as well. Especially due to the restrictions that existed from 2020 onwards, both associations and other organisations had to rely on online meetings. After the easing of restrictions, hybrid meetings also became more widespread. And this model is here to stay, as hybrid formats are now firmly established, both in associations and other organisations.
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What is a Hybrid Meeting?
A hybrid meeting combines classic in-person meetings with online meetings. Participants can attend a meeting either in person or online. This is made possible through programmes such as Skype, Zoom or Google Meets, allowing online participants to join the meeting remotely. This is combined with the technology at the venue where the in-person meeting is held. Online participants are projected in a way that makes them clearly visible and audible to everyone on site. Special hybrid event platforms also offer the possibility of including both groups of participants and running the meeting successfully both in person and virtually.
This model has become widely established not only in associations but also in the education and corporate sectors. For this reason, many frequently state that hybrid meetings are the future. Anyone who wishes to appear modern accordingly offers hybrid meetings, whether in an association or an organisation. However, although this type of meeting offers a variety of advantages, it is also associated with numerous challenges.
Advantages of Hybrid Meetings
Possibility of cost Savings
When a meeting is to take place, particularly a large one, finding an appropriate room is labour-intensive in far too many cases. Additionally, conference rooms, for example in hotels, are often associated with high costs and organisational effort. Hybrid meetings simplify this, as not all participants must be physically present, meaning smaller and more affordable rooms are sufficient. Participants also save costs, as those with long journeys do not need to accept high travel expenses thanks to the hybrid model and can join conveniently from home.
Possibility of expanding Participant Numbers
As already noted in the above point, a hybrid model enables you to save space when fewer people attend the meeting in person. At the same time, more people can take part than ever before, as the number of participants is unlimited. This is also a useful tool for offering insight to those interested in your association. You can invite these individuals as guests to join the meeting online. This gives them the opportunity to get a taste of association activities.
Increasing Flexibility
A delayed train or another unforeseen issue, and suddenly a participant is unable to attend the meeting. While last-minute cancellations cannot be entirely avoided even with a hybrid model, they can be reduced if those who cannot attend in person still join online. In general, hybrid meetings are particularly attractive for associations due to the flexibility they offer. Many members are spread across various regions. Participation from abroad is also possible at any time, though you should consider time zones in such cases.
Increase in Inclusivity and Accessibility
For participants with disabilities or other limitations, attending in person can involve significant challenges. A hybrid model removes many of these barriers depending on the type of impairment. This means that anyone who previously had no opportunity to participate, or found participation extremely complicated, can now join the meeting.
Challenges of Hybrid Meetings
Technical Requirements & Problems
For a hybrid meeting to run smoothly, all technical requirements must be met. This does not only affect participants, who need a stable internet connection, but also you as the organiser. A room used for hybrid meetings must have certain equipment, which is not available everywhere. You will learn more about this equipment in the following sections. Technical problems also occur frequently, which is why hybrid meetings are often delayed.
No Interaction / Engagement
During an in-person meeting, interaction is easier. Participants can be drawn into the discussion more readily through targeted questions and incentives. Moreover, many participants struggle to remain focused on an online meeting for an extended period, and this is no different in a hybrid meeting. Interaction is therefore more difficult in a hybrid setting, and it quickly becomes clear that those on site usually have a clear advantage in participating in the meeting.
Lack of Data Protection & Security
A hybrid model also raises data protection concerns. A hybrid meeting may be recorded and shared with third parties without permission. Nevertheless, developments are under way in this area as well. Many programmes used for online and hybrid meetings automatically notify participants when a recording is taking place. However, these notifications only appear if the recording happens within the programme you are using. There are other tools that can create an unauthorised recording. You must keep this in mind when holding an online or hybrid meeting.
How do you prepare a Hybrid Meeting?
Despite the many advantages, a hybrid meeting remains a challenge, especially in terms of organisational and technical aspects. Particularly if you are considering organising a hybrid meeting for the first time, there are many things to bear in mind, especially in the preparation phase.
Prepare an Agenda
A well-structured agenda and presentation are essential for a successful hybrid meeting. It is important to ensure that all participants are considered and included, both those attending in person and those joining digitally. Make sure to integrate visual stimuli into your presentation in the form of images and sound. This helps you overcome the challenge that many online participants find it harder to remain focused during the meeting. Prepare a structured outline of the entire meeting before it is approved by the executive management.
Choose the right Time
Finding the right time is one of the greatest challenges for organisers. The larger the number of participants, the greater the difficulty in identifying a suitable date. However, there are tools that allow you to find a convenient date quickly and easily. Conduct a survey with several proposed dates, for example in an interactive members’ portal. This makes it easier to find a date on which as many people as possible can attend.
Familiarise yourself with the Technology
The basis for a hybrid meeting without technical issues is a robust central computer that brings online participants into the meeting room. Good cameras and microphones are also important. A projector and screen, or a sufficiently large monitor, are part of the basic equipment needed in the meeting room for a hybrid meeting, so that all participants can see one another. Ensure in advance that you have a contact person who can support you in case of technical problems. Possibly the most important factor of all is a stable internet connection. This must be available at the in-person meeting venue. Encourage your online participants to ensure that their internet connections are stable as well.
Look for a suitable Room
A suitable room for a hybrid meeting goes hand in hand with the necessary technical requirements. Even though part of the meeting takes place online, finding a good room is still extremely important. Ensure that the room has suitable acoustics and lighting conditions so that online participants can easily follow what is happening on site. Naturally, the technical equipment required for a hybrid meeting should also be available. This has become easier in recent years, as many hotels and other conference venues offer the necessary setup for hybrid events.
Assign Roles according to Competence
To ensure a hybrid meeting runs smoothly, it is best to seek support. Every meeting, regardless of its format, needs a moderator. This person guides participants through the meeting and leads them through the programme, involving everyone. A person responsible for technology is also essential. This person sets up and maintains the technical equipment and is the first point of contact if technical issues arise. Finally, the role of a remote buddy is important in hybrid meetings. This person involves online participants by, for example, monitoring the chat and answering questions there.
Give your invitations proper Attention
Naturally, the successful preparation of your hybrid meeting should conclude with sending out invitations. This can be done in various ways. You can do it in the classic way by sending the invitations via email. Or you can use an interactive members’ portal, where you can send the invitation not only as a message to everyone but also pin it as a fixed post.
How do you run a Hybrid Meeting?
After extensive preparation, the time has come and the day of the meeting arrives. But even if good preparation is half the battle, you must remain attentive during the meeting to ensure that it runs successfully and delivers the desired results for all participants.
Communication is Key
Communication during a hybrid meeting takes many forms. On the one hand, speakers and moderators should structure their presentations in a way that keeps the audience engaged throughout. Not only rhetorical techniques play an important role here, but also an appealing presentation of the content. Additionally, questions form an important part of communication during a meeting. Make sure that there are specific points in time for questions to be asked and answered. Asking questions in the middle of a presentation disrupts the flow and has a negative effect on time management. For online participants, it is also essential: keep your microphone muted. Background noise disrupts the flow of the meeting.
Encourage Group Dynamics
A large hybrid meeting has the advantage of bringing a large group together. You can use this to produce valuable results for your association, for example through surveys. Such surveys can be seamlessly integrated into your hybrid meeting with the help of a members’ portal, for example using the poll post function in tixxt. At the same time, this keeps the group engaged and interested. Conduct live surveys on relevant topics and analyse the results together in real time. To avoid possible conflicts, you can also conduct the surveys anonymously.
Don’t forget Breaks
No matter how interesting the content may be, breaks are essential. The distribution of breaks depends on the length of the meeting. If the meeting lasts several hours, short 5-minute breaks after each topic and several 15–30-minute breaks in between are entirely sufficient. For a full-day meeting, a one-hour lunch break is advisable. Even if there is much to discuss, breaks must not be ignored, as they determine how focused participants can remain. Online participants in particular find it more difficult to stay focused for long periods, so everyone benefits from regular breaks.
Secure the Results for future Use
A good (hybrid) meeting yields results. And these should not be forgotten after the meeting. Participants, and those who could not attend, should continue to benefit. Ensure that what was discussed is properly documented. Assign a fixed role for the person taking minutes so that you can be sure that results are captured.
What does post-meeting Follow-Up look like?
Gather Feedback
Even if the meeting went well, there is always room for improvement. This is one of the central principles of the Japanese philosophy of hansei (反省), which focuses on self-reflection and continuous improvement. For such improvement to be possible in future meetings, in the spirit of hansei, you must learn from participants how the hybrid meeting went. What went particularly well? What could be improved? Encourage participants to share their opinions, for example through surveys. You can use your members’ portal tools for this.
Prepare the Minutes
During the meeting, many of the points discussed and results were documented. These must not be lost but must remain available to your members and your association. You can upload the minutes and presentation to your members’ portal so that they are accessible to all. In this way, the results of the hybrid meeting continue to be useful to your association and its members for a long time.
And if Something goes Wrong?
Even if you have invested a lot of time in preparing the hybrid meeting: things can still go wrong. Even if it seems overwhelming and unsolvable at first, many problems can be resolved more easily than you might think. The most important thing: always stay calm.
In hybrid meetings, the biggest risk factor is technical issues. If something goes wrong for online participants, make clear in advance who the contact persons are for technical problems. This way, those affected can resolve the issue with the contact person without interrupting the flow of the meeting.
But what do you do if things go wrong on your end, for example technical equipment failures? Again: keep a cool head. Most issues can be resolved by checking the equipment and all connections again. A restart often resolves most technical problems. If none of this helps, the preparations become crucial. If you have arranged for a technical contact person, this specialist can support you.
In the end, most problems can be avoided by addressing them proactively during the preparation phase.
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