How to Share Announcements Successfully in the Member Portal

For newsletters, blog posts or articles intended to bring your members up to date, the title plays a particularly important role. Make sure to focus on the target group being addressed. A good title should be understood even without context. It should therefore be clearly and distinctly formulated. At the same time, the title should be neither too short nor too long. The fewer words it contains, the more attention is drawn to each individual word. However, if a title consists of many words, you can communicate more information through it. Here you must decide which length is most appropriate for your content. All in all, a good title offers a pleasant taste of the actual information.
But even if you follow these tips, it is not guaranteed that you will reach all members. The communication channel is just as decisive as the content of the message. A Member Portal therefore helps ensure that you actually reach your members with important information.

A Member Portal is a protected space that connects all members, volunteers and other stakeholders within an association. Here, all participants can exchange views and engage in discussion. A successful interactive Member Portal not only represents the digital memory of the association, it also motivates members to take an active role. Members are more likely to notice announcements in the Member Portal because no non-association-related content distracts them. Affected individuals are informed about news via notifications. Users do not have to filter content themselves; they receive only information that is relevant to them. To ensure that the appropriate people are reached, you can tag individuals or share information in specific groups. If a post does get lost, it can easily be found again via the search function or tags.

The functions of the Member Portal additionally support information distribution. Through different types of posts, it is possible to share content in different ways. If further discussion on a topic is needed, a question post is suitable. If you are looking for a date for the next meeting of the entire association or a working group, a date-finding post will help. Members can then enter this date directly into their calendar in the Member Portal. As shown in the following illustration, this works not only more reliably on such a platform but also more quickly than via Email. In this scenario, with 12 members you would require a total of 36 Emails to find a suitable date. This process takes place in just one post in the Member Portal.

The Member Portal as the optimal Solution for your Association

To inform all members about association news, the Member Portal is the optimal solution. When you share announcements in the Member Portal, you reach more members than would be possible via other communication channels. You can learn more about how to use the functions and advantages of a Member Portal for sharing information in our white paper “Why Your Association Updates Go Unread”.