VdL

The German Paint and Printing Ink Industry Association (VdL) is the voluntary self-organization of paint, coatings, and printing ink manufacturers in Germany. The association serves as the voice for 85 percent of Germany’s manufacturers of paints, coatings, and printing inks. More than 200 German companies as well as German subsidiaries of international manufacturers are organized within the VdL. Its membership structure is diverse, ranging from multinational corporations, mostly group-affiliated, to a large number of medium-sized companies, many of them family-owned.

The VdL has been using tixxt since 2018 and brings together around 500 members under the name “Wir sind Farbe” (“We are Color”).